tag:blogger.com,1999:blog-10113687.post113268798230394451..comments2023-11-30T02:30:42.825-08:00Comments on E a r t h G o a t: The few, the proudGrendelhttp://www.blogger.com/profile/06664099783685963708noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-10113687.post-1132766877907767162005-11-23T09:27:00.000-08:002005-11-23T09:27:00.000-08:00I've written copy to sell Sunday School textbooks....I've written copy to sell Sunday School textbooks. I did have to think about it, but ultimately when you work in marketing or advertising, you probably can find some moral dilemma if you dig deep enough into your clients' backgrounds. Hell, it was more honorable than writing copy for the credit card companies like I used to. But I would draw the line at promoting the Corps (or the Army), or any pro-GOP work.<BR/><BR/>A friend of mine who's a financial planner faced a similar decision. He specializes in helping families manage their finances for long-term care. He had entered into a partnership with USA Next, an anti-AARP group. He knew they were conservative, but then they ran <A HREF="http://www.dailykos.com/story/2005/2/21/164929/948" REL="nofollow">this ad</A> and he immediately walked away.Brandohttps://www.blogger.com/profile/10484284471046027179noreply@blogger.comtag:blogger.com,1999:blog-10113687.post-1132693879461064302005-11-22T13:11:00.000-08:002005-11-22T13:11:00.000-08:00Wow. Good for him. We had an interesting, semi-sim...Wow. Good for him. <BR/><BR/>We had an interesting, semi-similar experience at the agency I work with, a few years back when the gays in the military debate was a big topic. (around 97 or 98?)<BR/><BR/>Time magazine was doing a story on how the Navy was having trouble getting new recruits, and asked several ad agencies what they would do to help. Ours was the only agency who gave our hypothetical ad a political twist. The headline was: "Don't Ask. Don't Tell. We can't handle the truth."<BR/><BR/>As a copywriter, I find it's not always as easy to draw those lines, though. Turning down the Marines or cigarettes or the Republican Party would be fairly easy calls. But, for example, I've been working on annual reports and ads for a predominantly conservative law firm based in DC. They represent News Corporation (Rupert Murdoch's company) for example. But they also do great pro-bono work for the NAACP and the Red Cross. Am I dealing with the devil to write their brochure? I'm not sure...Janehttps://www.blogger.com/profile/15041039260443501706noreply@blogger.com