"Man acts as though he were the shaper and master of language, while in fact language remains the master of man." -- Heidegger
5.14.2007
Creating bestsellers
Nice article in the NYT about the financial side of publishing and the difficulty of predicting which books will sell, using Curtis Sittenfeld's Prep as an example of somebody doing something right.
2 comments:
Saw that. Interesting how unimpressed other business is by their projections/strategies...
Business wants data. Publishing business!
The Hood Company
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