5.14.2007

Creating bestsellers

Nice article in the NYT about the financial side of publishing and the difficulty of predicting which books will sell, using Curtis Sittenfeld's Prep as an example of somebody doing something right.

2 comments:

kclou said...

Saw that. Interesting how unimpressed other business is by their projections/strategies...

bhadd said...

Business wants data. Publishing business!

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