Serif don't like it?

For four years this publication has used a common sans serif -- without tail! -- font as its body font, its appearance that it puts on when someone comes to the door. They don't call them "typefaces" for nothing. I like Helvetica, frankly. It makes me feel clean and elegant. Nevertheless, I am getting older. Studies show that serif fonts are easier to read. Open a book or magazine or newspaper, except for Wired, and you will see a serif font, though not necessarily Times Roman. Times Roman is the default serif font, just as Helvetica is the default sans serif font. All this needless rubbish is my way of saying to you that... change has not just come to America... it has come to this blog's typography.

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