is trying to relocate copies of George Orwell's 1984 from their present, incorrect place in bookstores (Fiction) to somewhere more appropriate (Current Events, U.S. Politics, or similar). If you do it, you're supposed to report it to the Ministry. Their goal: to reshelve 1,984 copies throughout the U.S.
It's this kind of thing that makes the Web the most valuable and important way to fritter away time in history.